No matter how many barstools you fill each night, most bars and nightclubs can always use a little more business. Whether you only need to pack in more people on weeknights or you need more business across the board, bar promotions are your first stop on the road to more profits. However, with so many different ways to promote your bar or nightclub out there, it can be tough to know which promotions that you should focus your time and money. Here are a few classic ways to go about increasing business through bar promotions that have stood the test of time.
Word of Mouth
By far the most valuable way to advertise your bar is by word of mouth. There is nothing that generates revenues faster than happy customers recruiting more patrons on your behalf and bringing them in to have a few cocktails. On top of being very effective in terms of promotions, word of mouth advertising is essentially free. This means that not only will you reap the benefits bringing in new business but also you won’t have to pay a nickel for the privilege.
However, getting people to advertise for you via word of mouth can be trickier than it seems. First, you need to understand that word of mouth has extended to include social media now, so you need to encourage people to connect with you on platforms such as Facebook and Twitter. Also, you need to give them things to chatter about such as new cocktail specials and live entertainment. By getting the recipe just right, you can give your loyal customers a great platform from which to speak and great things to say when people are listening.
Another great way of finding promotions to get your name out there for a relatively low price is to sponsor local events. These events can range from church functions to charity auctions, but almost always you can get a huge banner that has your bar or nightclub’s name in huge letters for everyone to see. Not only will the people at the event get exposed to your logo over and over again, but they will also feel good about buying food and drinks at your establishment because you give back to the community.
When you’re ready to start putting together some big time events to attract new customers, you’ll need to put together a great plan. By following these basic steps, your events are sure to be a success:
- Prepare: Make sure you work out a budget and plan every detail of your event. If you want to stay profitable, you’ll need to stick to your budget no matter what.
- Make a Schedule: Having a calendar put together of the things you need to get done for the promotions event will help you be ready when the big day finally arrives. Also, you’ll want to have a schedule put together so your guests know exactly what is happening and when.
- High Energy: No matter what type of event you’re hosting, make sure it is high energy and fun. You are more likely to encourage future word of mouth advertising if you create an experience that is worth talking about.
- Go Until Late: Nobody likes the party to get over too early, so make sure you keep the event running as late as possible. No matter if it’s a DJ, a live band, or another type of entertainment, people usually start clearing out the minute the show is over.