Summer is obviously one of the nicest times of year to be outside, and that can be a terrible thing in the bar industry. Over the summer months, more people decide to skip the bar altogether and do outdoor activities instead. Things like going to the beach, having a backyard barbeque, or sitting around a campfire takes precedence over bellying up to the bar, and that can impact your bottom line negatively. So what can you do to bring people into your bar during the summer months? Fortunately, there are a few tactics that will still bring out the crowds if you know what you’re doing. Here are a few ideas to consider.
Open a Patio Section
One of the biggest reasons that people skip the bar during the summer is that they want to sit outside and enjoy the weather. That’s really hard to do when sitting inside a stuffy bar where the smell of beer and patrons hangs in the air, so you need to offer them an area outside to sit and enjoy their beverages. If you don’t have a patio yet, you need to figure out a way to setup part of your bar outside. You don’t necessarily need an actual bar and bartender outside, just a place where people can sit and enjoy the weather while buying items form your establishment. If you already have a patio, you should consider having a large banner printed up to hang out in front of your bar so everyone walking and driving by knows that you have outdoor seating available for customers.
Whether you live in Florida or in Minnesota, summers get hot and humid. When the weather feels tropical outside, people like to transport themselves to a tropical destination; if only in their minds. By creating a selection of tropical drinks for your customers to enjoy and advertising them properly, you will draw in a crowd of people looking to take a “vacation” for a few hours. Ice cold tropical drinks are irresistible in the hot summer months, and when you couple that with their difficulty to make at home you have a recipe for success.
One thing that brings in customers regardless of what season it happens to be is entertainment, and live music is the king of that realm. Not only will you get most of your regular customers interested in coming to see the band, but usually the band will bring a small following to your bar as well to boost business. If you have the space and it is allowed by your local laws, you should try to have your music outdoors whenever possible. Not only will this combine the live music with an outdoor experience that customers crave, but it is also great marketing because people in the surrounding areas will hear the music and come to your bar to check it out.
Summer may be a slow time for the bar industry, but with proper planning and marketing you can still run a successful business. If you can key-in on what customers are interested in doing during the summer months, preparing your bar for success will be a much easier process.