Halloween Archives | Sparkler City

Zombie Pub Crawl

Zombie Pub Crawl: Is Your Bar Ready?

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With Halloween just around the corner, you’ve probably heard the buzz about your local zombie pub crawl. For those who aren’t aware, a zombie pub crawl is when a large group of people dress up like zombies and go from bar to bar throughout a given town to have a few drinks. This can be a great way to drum up extra business during the Halloween season, but there are also some things you need to consider before you sign on if you want to make sure it’s a successful endeavor. Here are the key details that will help you determine if participating in your local pub crawl is worth your time.

Number of Bars

One of the biggest factors when determining if you should be part of the zombie pub crawl is the number of bars in your town or city. If there are only two or three bars that are part of the pub crawl, then you aren’t going to bring in enough business to make it worth the effort. Additionally, if there are way too many bars on the crawl, the customers won’t stay long enough for you to make any real money. The target number of bars on the pub crawl should be between five and seven for everyone to make money and have a large crowd of zombies.

Choose a Special

Having a great drink special is vital to having a successful role in your local zombie pub crawl. Often times the zombies will go through all of the bars on the list and then return to the one they liked the best. This means that you’ll need to go beyond the standard beer or cocktail specials that you’re used to offering and come up with something much more suitable for Halloween. Fortunately, there are many great recipes available online for this time of year that are easy to make and very delicious.

Typical Yearly Etiquette

Once you get together a good group of bars to participate in the zombie pub crawl, you’ll want to setup some good yearly rules of etiquette. Most importantly, you need to make sure all the bars take turns for who is first and last on the crawl. Most of the people are going to stay at the last location each year, so rotating that privilege is only fair if everyone is going to prosper and continue to take part in future years. Obviously it would be nice to always be the last stop, but without the other bars you aren’t going to make much money.

Being part of a zombie pub crawl is a great way to make money and embrace the Halloween season if you know what you’re doing. With the proper planning and the right conditions, you can easily make sure your bar is ready for the upcoming zombie pub crawl and you can make money hand over fist while giving your community something fun to look forward to each and every year.

Halloween at a Bar or Nightclub

Preparing Your Venue for Halloween

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With Halloween just around the corner, many bar and nightclub owners know that they need to start planning accordingly. Halloween is historically one of the biggest nights of the year for bar and nightclub business, but you won’t see a penny if you don’t have a great entertainment package planned. Also, there are other implications if you don’t bring in a great crowd on Halloween, and those implications can echo through the rest of the holiday season.

As most of you know, fall marks the beginning of busy season at most bars and nightclubs. With the weather outside changing and getting colder, people are fleeing their backyard parties of summertime and opting to belly up at their favorite watering hole. To capture recurring customers for the busy fall and early winter seasons, you need to pack your venue on Halloween. Here’s what you need to know.

Decorate

Decorating your bar or nightclub for Halloween is very important to create a fun experience for your customers. However, you don’t want it to look and feel like a haunted attraction, so make sure you’re choosing wisely. Put a few pumpkin and ghost decorations scattered throughout the venue to make it look festive, but try not to overdo it. Also, make sure you have something visible from the street so people passing by can see the decorations to. Lastly, don’t decorate your bar until around halfway through October because any earlier would be overkill.

Events

Entertainment is crucial to bringing in crowds on Halloween, so make sure you have a great program put in place ahead of time. Remember to book a band or DJ in advance because the best ones will book up fast as Halloween approaches. Also, you simply must have a costume contest to encourage your customers to dress up. Lastly, don’t forget the drink specials! Make some “creepy” variations of classic cocktails and offer at least one pumpkin ale to keep your customers in the mood to spend money and party.

Advertise

Lastly, you need to advertise your Halloween party proudly and loudly. Make a huge banner to put out in front of your bar or nightclub. Take to social media and make sure everyone possible sees the details of your Halloween extravaganza. You could have the greatest party put together in the entire world, but not a single customer will show up if they have no idea it’s happening. If you have any room at all left in your advertising budget for the year, now would be a good time to start using it.

By preparing your bar or nightclub for the busy fall and winter months using Halloween as your springboard, you can have a profitable and exciting holiday season. Just remember to decorate your venue, offer great entertainment and drink specials, and advertise to the hilt, and all the work you do preparing your venue for Halloween will pay off with huge dividends.

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