Holidays Archives | Sparkler City

Father's Day

Packing Your Bar for Father’s Day

Posted by | Blog | No Comments

Father’s Day is a very big deal in our country, and kids bring their day out for cocktails and cigars on a regular basis. However, between the nice weather accommodating cookouts and your local competition offering promotions to steal away your business, you really need to step up your game if you want to claim your share of the market. Fortunately, packing your bar for Father’s Day is pretty straight-forward if you know what you’re doing, so here are a few tips to help get you started.

Food and Brunch Options

If you aren’t already serving food at your bar, then you really need to create a food program for your bar ASAP; but we’ve already discussed that before. Assuming you have a normal menu and a functioning kitchen, you need to offer a Father’s Day brunch and advertise it accordingly. Brunch is the #1 seller on Father’s Day, and for lunch and dinner options you should focus on hearty specials involving lots of red meat like steak, burgers, or prime rib for those hungry Dad’s out there.

Whiskey, Whiskey, and More Whiskey

Whiskey is almost every Dad’s favorite drink, so offering a plethora of cocktails using their favorite liquor is a surefire way to drum up sales. Old Fashions, Manhattans, and Jack and Cokes will be selling like hotcakes, and you should also bring in a few top shelf bourbons and scotches to satisfy the more discerning tastes.

Cigars Galore

I don’t normally advocate bars to encourage smoking, but Father’s Day is definitely an exception to that rule. Make sure you have a fine selection of cigars on hand to sell to relaxing patrons as well as a specific cigar smoking area outdoors on your patio. Make sure you post signs all over the place to inform your non-smoking patrons to avoid complaints since cigar smoke is so aromatic. You can also create specials around the cigars to combine a cocktail and a cigar for one low price to bolster even better sales.

Craft Beer

Craft beer is always a favorite among fathers, so make sure you bring in a wider selection. Perhaps find a local brewery that will bring in their beer choices and sell flights to thirsty dads. Or maybe you want to do a firkin which is where they pound a tap into the side of a specially designed keg and the beer is simply gravity fed into your glass. Whatever you do, offer a good selection of craft beers that are out of the norm to get those dads drinking something with flavor on their special day.

Contests or Giveaways

Father’s Day is a great time for contests and giveaways, and you should be able to find a lot of local businesses to support you. Things like gift certificates, local brewery tours, or even a six pack of beer can be a great prize for a raffle, contest, or giveaway, and people will stay longer and drink more if they believe they have a shot at winning a prize.

Father’s Day is already a great experience for most dads, but by putting together the right programs you can make it better and earn a profit at the same time. Just make sure you focus on the interest of an average dad when you are making your plans and your Father’s Day promotions are sure to be a success.

Holiday Bonuses

Holiday Bonuses: Pros and Cons

Posted by | Blog | No Comments

Most people think that the real compensation for an employee working at a bar or nightclub is their tips; and for the most part that is true. Many bartenders and servers consider their tips as their paycheck and their paycheck as their tip. However, many nightlife employees have families which rely on both their paycheck and their tips to make ends meet, so one night of bad tips or an unexpected illness can lead to some tough budgeting decisions; especially around the holiday season.

For these reasons, it has been customary for decades for an employer to give out holiday bonuses as an act of kindness to their employees. This practice is still in full effect for many occupations including office workers and upper management at retail stores, but most of the time the only ones who get to enjoy this perk are people who work for small businesses.

As a small business owner, you rely heavily on a very specific group of people. Each of them is an important fixture in your business, and you likely know every one of their names and see them on a fairly regular basis. Giving out Holiday bonuses is generally seen as a way to attract and keep top talent when you’re smaller than the big name competitors, but even small businesses have been getting away from rewarding their employees.

So, this begs the question: should you give your employees a Holiday bonus or not? Here are the pros and cons of giving out Holiday bonuses to your employees so you can make that determination for yourself.

Pros

The most notable reason that giving your employees Holiday bonuses is a good idea is that you will be building loyal and hard-working employees. If your employees aren’t feeling rewarded or appreciated, they tend to slack off more and care less about their job and your bar or nightclub. Additionally, you can have the best qualified bartenders and servers if you offer bonuses because the best people will always follow the money and the appreciation.

Cons

Obviously, most business men don’t want to pay people more than they need to. After all, your employees are getting paid a fair wage for their work, and you create an environment for earning tips to boot. Furthermore, once you give out Holiday bonuses, you’ve set a dangerous precedent that they’ll be receiving one every year. Giving out Holiday bonuses to your employees will ultimately hurt your bottom line, and that is also the most important thing at the end of the day.

Whether you see the value in giving your employees a bonus or you are more centered on the success of your business, weighing the pros and cons can help you make your decision. Just make sure you take into account that your employees might counting on their Holiday bonus before you decide whether or not give them out.

Zombie Pub Crawl

Zombie Pub Crawl: Is Your Bar Ready?

Posted by | Blog | No Comments

With Halloween just around the corner, you’ve probably heard the buzz about your local zombie pub crawl. For those who aren’t aware, a zombie pub crawl is when a large group of people dress up like zombies and go from bar to bar throughout a given town to have a few drinks. This can be a great way to drum up extra business during the Halloween season, but there are also some things you need to consider before you sign on if you want to make sure it’s a successful endeavor. Here are the key details that will help you determine if participating in your local pub crawl is worth your time.

Number of Bars

One of the biggest factors when determining if you should be part of the zombie pub crawl is the number of bars in your town or city. If there are only two or three bars that are part of the pub crawl, then you aren’t going to bring in enough business to make it worth the effort. Additionally, if there are way too many bars on the crawl, the customers won’t stay long enough for you to make any real money. The target number of bars on the pub crawl should be between five and seven for everyone to make money and have a large crowd of zombies.

Choose a Special

Having a great drink special is vital to having a successful role in your local zombie pub crawl. Often times the zombies will go through all of the bars on the list and then return to the one they liked the best. This means that you’ll need to go beyond the standard beer or cocktail specials that you’re used to offering and come up with something much more suitable for Halloween. Fortunately, there are many great recipes available online for this time of year that are easy to make and very delicious.

Typical Yearly Etiquette

Once you get together a good group of bars to participate in the zombie pub crawl, you’ll want to setup some good yearly rules of etiquette. Most importantly, you need to make sure all the bars take turns for who is first and last on the crawl. Most of the people are going to stay at the last location each year, so rotating that privilege is only fair if everyone is going to prosper and continue to take part in future years. Obviously it would be nice to always be the last stop, but without the other bars you aren’t going to make much money.

Being part of a zombie pub crawl is a great way to make money and embrace the Halloween season if you know what you’re doing. With the proper planning and the right conditions, you can easily make sure your bar is ready for the upcoming zombie pub crawl and you can make money hand over fist while giving your community something fun to look forward to each and every year.

Halloween at a Bar or Nightclub

Preparing Your Venue for Halloween

Posted by | Blog | No Comments

With Halloween just around the corner, many bar and nightclub owners know that they need to start planning accordingly. Halloween is historically one of the biggest nights of the year for bar and nightclub business, but you won’t see a penny if you don’t have a great entertainment package planned. Also, there are other implications if you don’t bring in a great crowd on Halloween, and those implications can echo through the rest of the holiday season.

As most of you know, fall marks the beginning of busy season at most bars and nightclubs. With the weather outside changing and getting colder, people are fleeing their backyard parties of summertime and opting to belly up at their favorite watering hole. To capture recurring customers for the busy fall and early winter seasons, you need to pack your venue on Halloween. Here’s what you need to know.

Decorate

Decorating your bar or nightclub for Halloween is very important to create a fun experience for your customers. However, you don’t want it to look and feel like a haunted attraction, so make sure you’re choosing wisely. Put a few pumpkin and ghost decorations scattered throughout the venue to make it look festive, but try not to overdo it. Also, make sure you have something visible from the street so people passing by can see the decorations to. Lastly, don’t decorate your bar until around halfway through October because any earlier would be overkill.

Events

Entertainment is crucial to bringing in crowds on Halloween, so make sure you have a great program put in place ahead of time. Remember to book a band or DJ in advance because the best ones will book up fast as Halloween approaches. Also, you simply must have a costume contest to encourage your customers to dress up. Lastly, don’t forget the drink specials! Make some “creepy” variations of classic cocktails and offer at least one pumpkin ale to keep your customers in the mood to spend money and party.

Advertise

Lastly, you need to advertise your Halloween party proudly and loudly. Make a huge banner to put out in front of your bar or nightclub. Take to social media and make sure everyone possible sees the details of your Halloween extravaganza. You could have the greatest party put together in the entire world, but not a single customer will show up if they have no idea it’s happening. If you have any room at all left in your advertising budget for the year, now would be a good time to start using it.

By preparing your bar or nightclub for the busy fall and winter months using Halloween as your springboard, you can have a profitable and exciting holiday season. Just remember to decorate your venue, offer great entertainment and drink specials, and advertise to the hilt, and all the work you do preparing your venue for Halloween will pay off with huge dividends.

Bottle Service at Home

Bottle Service at a Home Party

Posted by | Blog | No Comments

Though many people think of a fun night out at their favorite nightclub or bar when they think about bottle service, you can actually pull off the concept at home without too much difficulty. Though your probably aren’t going to hire a staff of people to serve bottles to you and your dinner guests, the tradeoff is that it will be much less expensive and you won’t need to worry about having a sober cab or hiring a driver since you’re already at home. However, since bottle service at home is a bit of a hassle to setup, you probably want to reserve it for special occasions. Here are a few times when having bottle service at home is something worth considering.

Dinner Party

If you’re having a dinner party for you and your friends, offering a form of bottle service can be very elegant. Simply find out what everyone drinks, run to your local liquor store in advance to get stocked up, and have the bottles waiting at the dinner table along with a good selection of mixers. It isn’t quite as luxurious as having a server bring the bottles out to your guests, but you can duplicate most of that effect by preparing ahead of time.

Holidays

Holiday parties are another time when having bottle service at home is a great choice, especially since you can usually just buy champagne to do the job. Champagne is the celebration drink of choice, so it is perfect for toasts on holidays like Christmas, New Year’s, and Thanksgiving. On top of that, since everyone will be drinking champagne, you can buy by the case at a wholesale liquor store and reduce your cost per bottle greatly. Just place bottles throughout your home in ice buckets so your guests are never too far from a refill.

Special Events

Special events such as weddings, birthdays, or anniversaries are probably the time when offering your guests bottle service makes the most sense. Since the event is so special, chances are that you’re willing to spend a little more money on the party. You can consider hiring a server for your event to walk around filling up people’s glasses with their drink of choice, or you could even consider hiring a bartender to make drinks on demand. There will obviously be some upfront costs with buying the supplies and liquor for the bartender, but it will make the event even more special and will still be cheaper than a night out at your favorite bar or nightclub.

Safety Concerns

Whenever you’re considering having bottle service at your home for a party or event, safety should be the primary concern. Many bars and nightclubs are able to do things that you can’t because of the size of their space such as attach bottle sparklers to each bottle before they are delivered to the guests. However, this isn’t always a good idea inside of a house because of the low ceilings, cramped quarters, and random obstacles that are located throughout most homes.

Additionally, many of your house guests will likely get impaired if they are drinking large amounts of alcohol, so letting them drive home is probably a bad choice. You need to either make sure there are accommodations for your guests at your home or arrange transportation for them at the end of the night. There are a lot of things to consider when planning to have bottle service at home, but if you plan ahead and make sure you take the proper safety precautions, it can be a fun time that is much less expensive than a night on the town.

Bar at Christmas

Preparing Your Bar for the Holidays

Posted by | Blog | No Comments

Though winter is usually one of the busier times for the bar and nightclub industry, at least until February rolls around, you won’t be drumming up the big crowds if you don’t embrace the holiday spirit. When patrons head out for libations at their favorite bar of nightclub, they want the look and feel of the establishment to reflect what time of year it happens to be. After Halloween comes and goes, the true holiday season will be upon you and it is very wise to prepare your bar for the upcoming holiday season.

Most bar and nightclub owners know that the night before Thanksgiving marks the start of the holiday selling period. Not only is the night before Thanksgiving one of the busiest bar nights of the year, but is also your chance to win over customers to come in for their Christmas and New Year’s Eve celebrations. There are several key things to consider when preparing your bar for the holidays, so let’s take a look at some of the most important aspects so you can bring in as much revenue as possible during this season.

Holiday Decorations

One of the most important aspects of making your bar or nightclub look and feel like it is appropriately set up for the holidays are the decorations. When decorating your bar or nightclub, it is important to remember that you don’t want to be too subtle but you also don’t want to overdo it. For Thanksgiving, you’ll want to put up some fall colors and things representing the harvest such as leaves or pumpkins. What you don’t need to do is put little turkeys at ever spot along your bar rail because your guests just want a hint of autumn; not to be inundated with it.

For Christmas, consider lining the edges of your bar with some Christmas lights and some green garland. You should also consider hanging a few Christmas wreaths around the bar in places such as the bathroom doors and the main entrances. If you want to put up a Christmas tree, that’s okay too; just make sure you don’t put them all throughout your establishment because you can easily overdo it with too many lights and possible obstructions in your normal routines.

Lastly, you should think about changing it up a bit for your New Year’s Eve celebration. The easiest way to do this is to simply remove the Christmas trees and wreaths and swap the green garland for something a little more fun like silver tinsel. You want the holiday feel to still remain and embrace the concept that its winter, but you want to separate the decorations from Christmas as much as possible. You should also consider a free champagne toast at midnight and advertise it starting the week of Christmas because this can really pack your seats on New Year’s Eve.

Special Brews

Just like other times of the year, the holidays have all sorts of great craft beers that come out for a limited time. Make sure that you have a good selection of seasonal beers because many of your customers will be searching for some. You don’t want to eliminate your most popular beers on tap, but adding a few special brews can really round out your customers’ experiences.

Holiday Cocktails

Like special brews, there are many holiday cocktails that are very popular. You will certainly see a rise in drinks like Kahlua and coffee, brown liquors like brandy, and Christmas-specific drinks like egg nog or Tom and Jerry batter. Make sure you stay on the forefront of demand and make special table tents to advertise these high margin drinks over the holidays.

Have a Questions or a Custom Order? Feel Free to Contact Us! Contact Us Now