Even though the vast majority of your customers are going to order beer and cocktails at your establishment, every great bar and nightclub has a unique menu of signature beverages that don’t contain any alcohol whatsoever. There are a number of reasons that you should do this, but the most logical reason this is necessary is for sober cab drivers. You want your patrons to be responsible and have a designated driver so that they are safe and don’t drive home drunk, so offering beverages for that person will ensure that it doesn’t seem like a punishment rather than a duty that everyone takes turns performing. If all you have is water and soda for the sober drivers to enjoy, it can make their experience less fun and lead to less patrons over time.
On top of that, many bars also serve food during the regular evening hours and have customers that are not old enough to drink. Though most bars and nightclubs stop allowing underage patrons at a certain time during the evening, there is still a lot of money that can be made by selling them alcohol-free cocktails rather than just water or soda. It is also important to remember that crafting a memorable and unique beverage without alcohol is just as difficult and scientific as crafting a regular cocktail, so the same concepts of mixology will apply. Here are a few classic drink ideas that you can use as a foundation for your alcohol-free drink menu.
Teas are a very popular choice as a base for non-alcoholic beverages because they are incredibly versatile. Tea offers a perfect canvas for creating unique flavors, and there are several great varieties available to make things even better. Many people think of tea as a hot beverage, but it actually works quite nicely as a chilled beverage too. One of the best ways to make tea taste wonderful is to infuse it with flavors much like you would with alcohol. Consider marinating your tea with raspberries, strawberries, or another type of fruit to make it a delicious alcohol-free option for your guests.
Lemonade is another great option for alcohol-free cocktails because it is very popular and can be “jazzed up” quite easily by simply adding some other mixers from behind the bar or infusing it with fresh fruit. Additionally, you can use your lemonade concoction as a mixer itself to create alcoholic beverages that your other guests can enjoy as well. Not only will this make for a great non-alcoholic beverage, but you can also incorporate your flavored lemonade into your mixology.
While it may sound really basic and non-appetizing, sparkling water can take a very bland creation to a whole new level. Let’s face it; carbonation is just plain fun, so adding a little to an otherwise ordinary drink can really help you improve sales. Even doing something as simple as adding some sparkling water to one of your other beverages like an infused tea or lemonade can create a very unique experience, so make sure you try everything before you hang up your hat and call it a day. The bottom line is that you should not be afraid to experiment with your non-alcoholic drinks in the same way you experiment with your other beverages, and an increase in sales will be your reward.