Winter Archives | Sparkler City

Snowmobile Trail

Opening a Bar on a Snowmobile Trail

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Snowmobiling is one of the most fun and relaxing outdoor activities, and hundreds of thousands of people participate in it each and every year. Almost every state in the northern United States adores snowmobiling and there are tens of thousands of miles of snowmobiling trails throughout those states. Though many people think that the local residents are the primary people who indulge in snowmobiling, there are actually quite a lot of tourists who come for this purpose as well. So is there any value to setting up your bar to cater to snowmobilers, and how would you go about doing this?


The most important aspect of catering to snowmobilers during the winter months is your location. You simply must be located on a snowmobile trail in order for this to work, or at least be accessible via snowmobile from the trail. If you can’t get to your bar by snowmobile, you can pretty much forget it. Also, regardless of whether or not your bar is directly on the snowmobile route, you need to put up advertising just like any other business would. Consider putting up billboards along the trails to let riders know what you offer, where you’re located, and how far they have to ride before they reach your bar.

Other Amenities

If you really want to bring in the snowmobiler crowd, you’ll need to offer more than just a bar. Most importantly, you need to offer hot food to warm up the cold riders. Also, having a gas pump for the snowmobiles will also make your bar a desirable destination for riders. Lastly, consider having hot showers or even hotel rooms available for rent to the riders so they can do multi-day rides on the trail. Try to think of anything a snowmobiler would want on their trek and offer it to them to be successful in this endeavor.

During the Off-Season

Unless you’re located in the farthest reaches of Canada or Greenland, snowmobiling alone won’t be able to support your bar. When there isn’t snow on the ground, you’ll need to find other sources of income. Luckily, being located on a snowmobiling trail usually means that you’ll be nearby great hunting and fishing areas. Try to setup your business plan to capitalize on these types of outdoor activities during the snowmobiling off-season to make your bar as profitable as possible.

Each year there are millions of dollars spent on snowmobiling, and you can easily grab a large piece of that market if you have everything in place. All you need to do is have a great bar location directly on a snowmobiling trail that offers good drinks and food as well as gas and maybe even accommodations. If you put together a great plan to bring in the snowmobiling crowd and couple that with a solid off-season program, you can make money hand over fist at your bar location.

Halloween at a Bar or Nightclub

Preparing Your Venue for Halloween

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With Halloween just around the corner, many bar and nightclub owners know that they need to start planning accordingly. Halloween is historically one of the biggest nights of the year for bar and nightclub business, but you won’t see a penny if you don’t have a great entertainment package planned. Also, there are other implications if you don’t bring in a great crowd on Halloween, and those implications can echo through the rest of the holiday season.

As most of you know, fall marks the beginning of busy season at most bars and nightclubs. With the weather outside changing and getting colder, people are fleeing their backyard parties of summertime and opting to belly up at their favorite watering hole. To capture recurring customers for the busy fall and early winter seasons, you need to pack your venue on Halloween. Here’s what you need to know.


Decorating your bar or nightclub for Halloween is very important to create a fun experience for your customers. However, you don’t want it to look and feel like a haunted attraction, so make sure you’re choosing wisely. Put a few pumpkin and ghost decorations scattered throughout the venue to make it look festive, but try not to overdo it. Also, make sure you have something visible from the street so people passing by can see the decorations to. Lastly, don’t decorate your bar until around halfway through October because any earlier would be overkill.


Entertainment is crucial to bringing in crowds on Halloween, so make sure you have a great program put in place ahead of time. Remember to book a band or DJ in advance because the best ones will book up fast as Halloween approaches. Also, you simply must have a costume contest to encourage your customers to dress up. Lastly, don’t forget the drink specials! Make some “creepy” variations of classic cocktails and offer at least one pumpkin ale to keep your customers in the mood to spend money and party.


Lastly, you need to advertise your Halloween party proudly and loudly. Make a huge banner to put out in front of your bar or nightclub. Take to social media and make sure everyone possible sees the details of your Halloween extravaganza. You could have the greatest party put together in the entire world, but not a single customer will show up if they have no idea it’s happening. If you have any room at all left in your advertising budget for the year, now would be a good time to start using it.

By preparing your bar or nightclub for the busy fall and winter months using Halloween as your springboard, you can have a profitable and exciting holiday season. Just remember to decorate your venue, offer great entertainment and drink specials, and advertise to the hilt, and all the work you do preparing your venue for Halloween will pay off with huge dividends.

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