When most owners think of offering bottle service in their club, they are thinking about really fast ways to make a quick dollar without needing to put in too much more effort from their staff. There’s nothing wrong with wanting to increase profits, but it is important to realize that there is much more science behind bottle service than one would imagine. Actually, nearly everything in a bar or nightclub is based on science rather than just personal taste, so knowing the numbers and perfecting the art is something anyone can learn with the right information handed to them. Here are some basic tips to help you get the science of bottle service right for your bar or nightclub.
What Type of Bottles
The most important element of selling more bottle service is to know what your customers want. Though you may occasionally get a request for another type of high-end liquor, most customers will be ordering vodka or champagne. This is an important piece of the science, because you want to know what to offer your customers when you approach them as potential bottle service customers. It is always best to put together a simple and effective bottle service menu to help guide your customers to the right option for their needs, not try to offer them something they don’t want to drink. Vodka mixes well with a variety of items, and champagne stands perfectly all by itself.
Promos Earn Profits
Putting together promotional packages for your high-end spirits will always help you sell more. Consider creating packages that include a full bottle of premium vodka such as Grey Goose or Belvedere coupled with a smaller bottle of liquor such as tequila that is better for taking shots. This type of package allows your guests to mix vodka drinks during their evening and have a few shooters, and you can usually work out combo deals with your liquor distributors. Don’t be afraid to discuss coupling premium vodkas and champagnes with other liquors that your distributor offers in exchange for a volume discount because this is a really great way to earn extra profits without increasing prices.
Make It a Big Deal
When you deliver your bottle service package to a customer, you want to create a massive spectacle so that everyone in the bar or nightclub notices. The science behind this is twofold; to impress the buyer by making them feel important and to sell more bottle service packages. Part of the justification of spending $500 on bottle service is the “VIP status” it indicates to everyone else in the club, and this will have a dramatic impact on the number of packages you sell in an evening.
One of the most classic ways to draw attention to bottle service is to use bottle sparklers to literally direct people’s eyes on the spectacle. Nothing turns more heads than sparks flying everywhere in a dark club, so this is the classic go-to for nearly every hotspot. However, sparklers may not be practical in some bars or nightclubs because of fire codes or local laws prohibiting their use, so another option may be LED wands that create a similar effect. There are several great options out there to draw attention to the bottles as they are being served, so research some options that work for your venue because it is one of the most crucial elements of the science behind bottle service and increasing profits.