While it can be very easy to think of your bartenders as the ones who make you profit, a good businessman knows that every employee is actually an expense and should be looked at as such. Of course your bartenders are people too, but when it comes to budgeting they need to be effective at generating profits in order to be an asset rather than a liability. Almost every bar or nightclub has that one bartender who is steps ahead of the rest in speed, sales, friendly personality, but that doesn’t mean they can’t still improve or at the very least lead the rest of the staff in the right direction. Here are 5 tips to improve drink sales at your bar or nightclub, and most of them involve the staff.
1. Hire People Who Are Naturals
Almost everything a person does as a bartender or server in a club can be taught; except for basic hospitality. Though some people are good at faking it, you simply can’t teach a person to be hospitable. If you don’t like people and can’t genuinely smile at customers when they ask for something, then the bar and nightclub business is probably not for you. Only hire staff members that seem like they will naturally enjoy the job and then load them up with all the knowledge they need to do the job right.
2. Make Sure They’re Educated
There is nothing worse than a bartender or server that doesn’t know what they are talking about, and this “fly-by-night” approach can quickly lose you customers. For instance, is a scotch connoisseur asks a server for their recommendation on a brand based on their specific tastes and they have no idea what they’re talking about, this can quickly make a good customer stand up and go to the next club. As the owner of a bar or nightclub, it’s your job to make sure the management staff is training the rest of the crew properly and giving them the knowledge they need to do their job right. It is better to admit to a customer that they aren’t sure and find a staff member who can answer it correctly than to guess with your fingers crossed.
3. Positive Reinforcement and Rewards
It is easy to snap on a staff member if they do something wrong or lose you money, but it is more important to reinforce their excellence with rewards. You don’t have to give out money or free stuff, just verbal praise to let them know they’re doing a good job. It is much easier for an employee to want to exceed expectations and seek the approval of management and ownership if there’s something in it for them that is more than just their paycheck. You can make mention of their good work to other employees to encourage them to do the same, and it also gives you more credibility when it does come time to discipline a staff member.
4. Steady Pace and a Smiling Face
It is important that you create an environment where your bartenders and servers are not overwhelmed and too stressed to preform properly. You want your staff to be fast and efficient, but everyone has their line and you want them to stay on the correct side of it. Bartenders and servers that are smiling and appear relaxed can sell more drinks and overall will provide better service to the customers. Train your team to work at a steady and speedy pace, but don’t overwork them and make sure there is plenty of staff on hand for times that you know it will be very busy.
By following these 4 simple tips, your bar will see an improvement in drink sales very quickly and profits start to rise. You will also see higher employee retention, which will also earn you more money since the staff will be well-educated. The longer you can keep your bartenders and servers in your employment the better you club will run.