Father’s Day is a very big deal in our country, and kids bring their day out for cocktails and cigars on a regular basis. However, between the nice weather accommodating cookouts and your local competition offering promotions to steal away your business, you really need to step up your game if you want to claim your share of the market. Fortunately, packing your bar for Father’s Day is pretty straight-forward if you know what you’re doing, so here are a few tips to help get you started.
Food and Brunch Options
If you aren’t already serving food at your bar, then you really need to create a food program for your bar ASAP; but we’ve already discussed that before. Assuming you have a normal menu and a functioning kitchen, you need to offer a Father’s Day brunch and advertise it accordingly. Brunch is the #1 seller on Father’s Day, and for lunch and dinner options you should focus on hearty specials involving lots of red meat like steak, burgers, or prime rib for those hungry Dad’s out there.
Whiskey, Whiskey, and More Whiskey
Whiskey is almost every Dad’s favorite drink, so offering a plethora of cocktails using their favorite liquor is a surefire way to drum up sales. Old Fashions, Manhattans, and Jack and Cokes will be selling like hotcakes, and you should also bring in a few top shelf bourbons and scotches to satisfy the more discerning tastes.
I don’t normally advocate bars to encourage smoking, but Father’s Day is definitely an exception to that rule. Make sure you have a fine selection of cigars on hand to sell to relaxing patrons as well as a specific cigar smoking area outdoors on your patio. Make sure you post signs all over the place to inform your non-smoking patrons to avoid complaints since cigar smoke is so aromatic. You can also create specials around the cigars to combine a cocktail and a cigar for one low price to bolster even better sales.
Craft beer is always a favorite among fathers, so make sure you bring in a wider selection. Perhaps find a local brewery that will bring in their beer choices and sell flights to thirsty dads. Or maybe you want to do a firkin which is where they pound a tap into the side of a specially designed keg and the beer is simply gravity fed into your glass. Whatever you do, offer a good selection of craft beers that are out of the norm to get those dads drinking something with flavor on their special day.
Contests or Giveaways
Father’s Day is a great time for contests and giveaways, and you should be able to find a lot of local businesses to support you. Things like gift certificates, local brewery tours, or even a six pack of beer can be a great prize for a raffle, contest, or giveaway, and people will stay longer and drink more if they believe they have a shot at winning a prize.
Father’s Day is already a great experience for most dads, but by putting together the right programs you can make it better and earn a profit at the same time. Just make sure you focus on the interest of an average dad when you are making your plans and your Father’s Day promotions are sure to be a success.