In the bar and nightclub industry, there is really only one trade-show that carries any water. The Nightclub and Bar Show happens every year, usually in Las Vegas; and has been growing every time the event is held. Both bar and nightclub owners as well as industry professionals flock to Las Vegas to see the latest trends, concepts, and products that can take their business to another level.
However, the cost of heading to the Nightclub and Bar Show can be quite a burden; especially if you aren’t a huge business (check prices on their official website)! Besides the cost of admission, you need to consider travel fees like your plane ticket, hotel room, and even your meals. Here are a couple of things to consider before you sign up to attend to see if it’s actually worth your time.
If you own a small local bar, then chances are that attending the show is not viable. Even if you are making good money and are looking to reinvest, there are plenty of other things you should be spending your money on in order to stay competitive in an ever-changing industry. Likely, your money would be better spent on local advertising and maintenance or buying bulk supplies for your bar. So, make sure you keep your priorities straight and keep your feet firmly on the ground. You can always read about the show a few days later online for free.
This one isn’t quite so black and white because a popular nightclub means two different things depending on your location. If you have a successful nightclub in Omaha, Nebraska, you probably don’t need to go to the show. However, if your successful club is in Miami or New York, then attending may be the right move; even if it’s just for boosting your reputation. The bigger your market happens to be, the more important it will be for you to attend the Nightclub and Bar Show.
This one should be a given, but I get asked about this all the time. Almost all successful chain restaurants send at least a liaison to the show. That way, they can see what their competition is up to. Originally, it started out as a show specifically for bars and nightclubs. Then restaurant chains that serve drinks show up to see what everyone else is doing. If nothing else, it’s a crucial way to stay up-to-date with the latest trends, products, and services.
One of the largest demographics that the Nightclub and Bar Show draws in is industry professionals. This can be vendors that offer services to bars and clubs in the form technology like inventory systems or point of sale systems. Conversely, it can be companies manufacturing physical goods like unbreakable pint glasses or bottle sparklers. Additionally, some of the world’s best bartenders usually grace the halls of the show. If you’re lucky, perhaps one may be looking for a new job! If you have a premier nightclub and want one of the world’s best bartenders, this show is a great place to start your search.
In the end, the decision of whether or not it is worth attending the Nightclub and Bar Show is in the eye of the beholder. Just make sure you aren’t spending money that your business will desperately need in the future. However, if you can afford it, heading to the show can be fun, informative, and potentially very profitable.