There are a lot of different events and holidays that draw a large crowd to bars and nightclubs. Most people immediately think about the night before Thanksgiving and New Year’s as busy times. However, most club owners agree that St. Patrick’s Day is by far the biggest drinking night of the year. So, to capture as much revenue as possible, you need to have a marketing strategy that stands out. Fortunately, our gold bottle service sparklers are an easy and inexpensive way to spruce up your offerings for the holiday! However, using bottle sparklers for St. Patrick’s Day promotions and marketing requires special attention due to the nature of the event. Here’s everything you need to know to do it correctly.
How to Use Bottle Sparklers for Promotions and Marketing on St. Patrick’s Day
First, let’s discuss some of the different ways that our products can be used as promotional tools for your bar or nightclub. Choosing the right marketing strategy is crucial to bringing in big crowds for any event or holiday. However, if you plan on using bottle sparklers for St. Patrick’s Day in this fashion, there are four main ideas that have floated to the top. Here is a breakdown of each of those concepts to help you determine what is best for your venue.
Green Beer Garnish
One of the easiest and most desirable items to offer your customers is a green beer. Obviously, there aren’t any companies out there mass producing green beer for a single day out of the year. However, you can just put a few drops of green food coloring into your beer upon request to create the libation as needed. Additionally, you can add a sparkler to the glass to make for the perfect garnish! Not only will this make it a more special mug of ale, but it also will draw attention to the option to increase sales.
Special Irish Cocktail
Of course, not every patron wants to drink beer. Instead, many want Irish whisky or a cocktail that is specifically Irish-themed. We’ve talked a lot about using bottle sparklers as a cocktail garnish for a variety of events. Fortunately, St. Patrick’s Day is not any different! Instead of a bamboo umbrella or a blue shark gummy candy, you can just add a sparkler to make it a special concoction. Furthermore, some areas of the country are quite chilly still in mid-March when this holiday takes place. So, if your customers happen to need a warm-up, this also tackles that marketing strategy perfectly.
Bottle Service Promotions
Overall, bottle service is the most common way our products are utilized on a regular basis at clubs. Obviously, you’ll probably be offering everything on your standard menu with just a few specialty items for the holiday. However, showcasing your VIP services and offering them at a reduced rate is a great way to ring up larger bar tabs. Unfortunately, most customers aren’t going to be interested in high-end bottle of champagne on this day. Instead, consider choosing an Irish whisky as your offering to match the theme. The good news is that attaching sparklers to a bottle of whisky is the exact same as the process of attaching it to champagne. So, you don’t need anything special; simply swap out the spirit and let the promotion rip!
Street Performances
“Curb appeal” is the fastest and most efficient way to encourage patrons to choose your venue over your competitors. A common way of achieving this feat is to set out sidewalk signs or have a hired person walk around promoting your club wearing a sandwich sign. However, you can also draw a lot of eyeballs using our products, too! Just send someone outside to demonstrate your VIP bottle service and what how quickly you gather a big crowd. Obviously, you want to make sure the bottle you use is empty for legal purposes. However, that shouldn’t affect the demonstrations and I guarantee you’ll get more customers than you would otherwise.
Safety Concerns When Using Bottle Sparklers for St. Patrick’s Day
Safety is always a big concern at both bars and nightclubs. However, using bottle sparklers for St. Patrick’s Day presents some unique challenges and concerns that need to be considered before you put together a marketing strategy. Here are a few tips that should help ensure the safety of everyone in your venue.
Keep Customers at Safe Distance
By and large, the most important thing you can do to keep your customers safe is to keep the performance far out of their reach. Whether you’re delivering bottle service or garnishing a beverage, you should never allow the customer to interact with your offering while the bottle sparkler is still burning. Instead, keep it either high in the air or close to the bartender to avoid any burns or injuries. There are a lot of things to keep in mind when practicing bottle sparkler safety, but keeping it out of the reach of your customers is probably the most important thing of all.
Drunk Patrons
Before you give using bottle sparklers for St. Patrick’s Day any serious consideration, you need to remember the nature of the holiday. Unlike Christmas or Halloween, this event is literally all about getting drunk. Sadly, that opens up a whole slew of new problems that you won’t need to contend with at other gatherings. Before you light your sparklers, you need to make sure there aren’t any bar fights or shenanigans going on in the immediate area. Once you light the tip, the show will go on until its natural conclusion! So, I suggest that you always assume the worst so you can have a safe and successful night of sales.
Is Using Bottle Sparklers for St. Patrick’s Day the Best Marketing Tool for My Establishment?
Let’s face it; there are a ton of different ways to go about promoting your bar or nightclub. But, though I am slightly biased, I feel that bottle sparklers are the cheapest and most impactful way to get the job done. Yes, you will definitely need to be vigilant and stay on top of every situation. However, all of your trouble will be well worth the hassle when you print your sales records at the end of the night.
Hopefully, I’ve illustrated all the advantages of choosing our products as your method of promotion and advertising for this holiday. Using bottle sparklers for St. Patrick’s Day can be a lot of fun, but it also carries some pretty big responsibility along with it. However, as long as you practice all the proper safety guidelines, it’s by far your best option in my opinion. May the luck of the Irish be with you!
